Hygensea was born when a group of friends and entrepreneurs realized that by combining their different industry backgrounds and networks – they could solve a number of industry-problems.
The vision of Hygensea is simple – to solve real-world problems with clean and proven technology. More specifically by identifying problems, crafting and delivering solutions. The branding challenge turned out to be more challenging. The group didn’t want the business to be tied to neither a particular technology nor to be perceived as an equipment intermediary.
We participated in the initial strategic sessions for the unnamed company in order to get insights in the value creation and long-terms objectives. Further conversations with the team’s lead clients led us to present a brands standards manual and a complete corporate ID kit – Hygensea was born. The new identity was built on common touch points among relevant stakeholders while emphasizing the clean and green vision – the hygiene.
Hygensea is still a young company, which makes it hard to list quantified benefits so far. As of today – Hygensea has signed two major multibillion accounts for their solutions and MOLT is currently working on further developing brand strategies for how to expand into new industry segments.
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