To let the brand cohesively communicate the proactive and progressive character of the business. Among VIKAND’s main clients you find casually elegant small ship line Windstar, the leading cruise line in Asia Pacific Star Cruises, the progressive newcomer Viking Ocean and ultra-luxury Silversea
How do you transfer a department of a well-established business into an independent company? We identified a multifaceted challenge of how to create a new corporate identity without confusing existing customers and at the same time incorporate the new objectives and values.
Through a complete brand audit, we identified synergy between the heritage of the people behind the new company and the core activities of their operations. We created a brand reflecting the values of VIKAND blended with the unique expertise and experience characterizing the crew behind the brand.
VIKAND, former MHG Medical, did choose to fully partner with us and we are proud to be their partner in growth. Since the rebranding process two years ago, their client base has more than tripled. Besides receiving ongoing positive testimonials, several partnering businesses reached out to MOLT and requested our branding services. Why? “We want that sleek and clean Nordic look you created for VIKAND.”
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