MATTER

Palmeiras Beach Club, previously operating as Grove Isle Hotel & Spa, is a luxury spa resort on a private 20-acre island with views of Biscayne Bay. This intimate venue offers a unique entertainment and relaxation experience in the Miami area with fine-dining, a limited number of boutique hotel-style rooms and a luxury spa section.

OBSTACLE

In 2015, Grove Isle Hotel & Spa was closed for renovation and the MOLT team was consulted for a complete rebranding process. The new brand had to reflect the updated contemporary vibe of the venue as well as the Mediterranean-inspired menu – and replace the old more classic image of Grove Isle Hotel & Spa.

LEADING STRATEGY

The concept of the new club was built on adding a European flavor to a classic south-Floridian venue. The MOLT team researched iconic clubs and hotels located on Ibiza, Mykonos and on along Cote d’Azur and later presented a visual profile with the intention to give the visitor a short journey to those places. We created a new fully responsive website and took new photos of the location including food shots.

TRUSTED RESULTS

The brand and current success of Palmeiras Beach Club speaks for itself. In close collaboration with the PR gurus at Rockaway PR, Palmeiras Beach Beach Club was featured more than 50 times over the first three months. The management of the beach club decided to keep MOLT as marketing consultants taking care of ongoing website updates and create campaigns for the high number of events.

400%

increase in direct traffic to the new Palmeiras Beach Club website

50+

times featured in online and printed magazines over the first three months after the rebranding process.